Tate Publishing began using video trailers to help introduce books to readers.  The trailers give readers a glimpse into the book’s storyline and help the reader gain interest in the book as well. 

The video trailers and commercials are about 30 seconds in length and provide potential readers with a visual glimpse of the books’ contents and story line.  The videos and commercials were launched on the Tate Publishing online bookstore (http://www.tatepublishing.com/bookstore) as well as social networking sites like YouTube, MySpace and Facebook. 

According to Ryan Tate, CEO and President of Tate Publishing, “These book trailers are proving themselves to be extremely valuable marketing and promotional tools that are setting a Tate Published book and author apart from all others.” 

 “Customers are purchasing books after watching the videos because they are able to emotionally connect with the storyline before even picking up the book,” stated Mark Mingle, Tate’s Director of Marketing.

Tate Publishing has seen great success and value in the cost of production due to the increased sales volumes and general awareness that the video book trailers have helped to create.  Most of these trailers include music, voiceovers with video, and images that help tell the story of the book. 

More information on Tate Publishing can be found at http://www.tatepublishingnews.com

In today’s publishing marketplace, successful authors have several things in common – a great book, distribution, a support team and staff and promotional items that provide visibility above their competitors. Tate Publishing has led the industry in these categories and has taken another step to deliver a higher level of visibility for their authors and releasing titles.

Starting in 2009, Tate Publishing is now releasing video trailers or commercials for their newly releasing titles. Director of Marketing Mark Mingle stated, “Video commercials or trailers provide our titles with a visibility that isn’t seen in our industry. Before a customer decides to make the purchase, they can emotionally connect with the plot or storyline of the book, helping to make the decision to purchase much easier.”

These video book trailers will be streamed from the Tate Publishing website and bookstore as well as on MySpace, FaceBook and You-Tube. Tate Publishing President Ryan Tate added, “This continues to fall in line with our company’s philosophy to provide Tate titles and authors with services, products and distribution that gives them the best possible opportunity to compete and succeed. We are excited about the future and believe this service will help us stand even further apart from the crowd.”